High confidence
Exact registry match — this is a specific TTB COLA record. We found a strong match for this wine.
What to Expect
Expect a soft-tannic Merlot from FAUST, likely originating from regions known for this varietal like California or Washington. With its approachable texture and moderate acidity, it's one of the most commercially produced reds in American wine markets.
Original editorial summary © 2026 Encyclopedia of Wine. All rights reserved; may not be reproduced without permission. Registry facts are public TTB data; brand names and label artwork remain the property of their respective producers.
| TTB ID | 22143001000933 |
|---|---|
| Brand name | FAUST |
| Fanciful name | THE LURE |
| Class / type | — |
| Origin / appellation | — |
| Grape varietals | Merlot |
| Approval date | May 25, 2022 |
| Status | APPROVED |
| Serial number | 221001 |
| Permit number | BW-CA-4745 |
| Producer name & address | Faust, Huneeus Wines LLC 2867 ST. HELENA HWY St. Helena CA 94574 FAUST (Used on label) |
| TTB record | View on TTB COLA Online → |
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