High confidence
Exact registry match — this is a specific TTB COLA record. We found a strong match for this wine.
What to Expect
BLUE APRON WINE offers a versatile selection of Cabernet Sauvignon, Merlot, Malbec, Cabernet Franc, and Petit Verdot. While the origin and specific appellation are unknown, these grapes come from renowned regions known for their full-bodied red wines with dark fruit character and smooth textures. Whether you're looking to explore new blends or enjoy a classic style, BLUE APRON WINE provides a range of options that showcase the best qualities of each grape variety.
Original editorial summary © 2026 Encyclopedia of Wine. All rights reserved; may not be reproduced without permission. Registry facts are public TTB data; brand names and label artwork remain the property of their respective producers.
| TTB ID | 23074001000386 |
|---|---|
| Brand name | BLUE APRON WINE |
| Fanciful name | HEARSAY |
| Class / type | — |
| Origin / appellation | — |
| Grape varietals | Cabernet Sauvignon, Merlot, Malbec, Cabernet Franc, Petit Verdot |
| Approval date | Mar 21, 2023 |
| Status | APPROVED |
| Serial number | 230315 |
| Permit number | BWN-CA-22212 |
| Producer name & address | Blue Apron Wine, BAW, Inc. 2747 NAPA VALLEY CORPORATE DR Napa CA 94558 |
| TTB record | View on TTB COLA Online → |
Official Source
TTB remains the source of record. Wine Grabber links each record back to the public COLA detail when available.
View official TTB record → Related Registry Pages
What would you like to do next?
Wine Grabber is a free public registry. Pick the path that fits you — your choice helps us learn what people come here for.
For wine drinkers
Understand & remember this wine
Scan, understand, save, and learn about this wine.
For wine businesses
Manage & monetize this wine data
Turn labels into clean product records, menus, shelf cards, ecommerce copy, and inventory-ready wine data.
Data sourced from the public TTB COLA Online registry. Wine Grabber is not affiliated with or endorsed by TTB.
Label images are being added for a growing share of records as we harvest them from TTB. Coverage is partial and growing. Coverage & Limitations →