High confidence
Exact registry match — this is a specific TTB COLA record. We found a strong match for this wine.
What to Expect
Discover a soft-tannic Merlot from Bordeaux, widely planted in California and Washington. This versatile grape offers an approachable texture and moderate acidity, making it one of the most commercially produced reds in the American wine market. While we don't have specific information about this particular brand or appellation, expect a smooth and well-balanced Merlot that's perfect for everyday enjoyment.
Original editorial summary © 2026 Encyclopedia of Wine. All rights reserved; may not be reproduced without permission. Registry facts are public TTB data; brand names and label artwork remain the property of their respective producers.
| TTB ID | 24263001000593 |
|---|---|
| Brand name | FIRST BORN |
| Class / type | — |
| Origin / appellation | — |
| Grape varietals | Merlot |
| Approval date | Sep 25, 2024 |
| Status | APPROVED |
| Serial number | 24TEWM |
| Permit number | BW-NY-866 |
| Producer name & address | Premium Wine Group, PWG Wine Company LLC 35 COX NECK RD Mattituck NY 11952 FIRST BORN CELLARS (Used on label) |
| TTB record | View on TTB COLA Online → |
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Label images are being added for a growing share of records as we harvest them from TTB. Coverage is partial and growing. Coverage & Limitations →