High confidence
Exact registry match — this is a specific TTB COLA record. We found a strong match for this wine.
What to Expect
IT IS WHAT IT IS is a delightful TABLE WHITE WINE crafted with Valdiguié and Chenin blanc grapes. Originating from CALIFORNIA, this wine offers a unique blend that showcases both varieties' strengths. Expect a smooth, balanced taste with hints of citrus and honey, perfect for savoring as an everyday companion or pairing with light meals.
Original editorial summary © 2026 Encyclopedia of Wine. All rights reserved; may not be reproduced without permission. Registry facts are public TTB data; brand names and label artwork remain the property of their respective producers.
| TTB ID | 26006001000763 |
|---|---|
| Brand name | IT IS WHAT IT IS |
| Class / type | — |
| Origin / appellation | — |
| Grape varietals | Valdiguié, Chenin blanc |
| Approval date | Jan 8, 2026 |
| Status | APPROVED |
| Serial number | 260004 |
| Permit number | BWN-CA-23966 |
| Producer name & address | General Psychotic Activity LLC 4517 MARKET ST STE 7 Ventura CA 93003 |
| TTB record | View on TTB COLA Online → |
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